What it is: A new story to tell by Salvatore Ferragamo: Incanto Bloom reveals the fashionable and charming personality of a young, sophisticated metropolitan woman with a desire for the latest in chic. She loves natural beauty and likes to collect and exhibit icons of style such as the Vara bow—the renowned symbol of pure Ferragamo style and femininity. Incanto Bloom is bright, sophisticated, iconic. Dazzling petals explode into a passionate blooming sensation! A lively and subtle twist of grapefruit flowers and freesia introduces a wide, blossoming bouquet of tea roses and champaca flowers. Extroverted, glamorous and chic, a very special vibration caresses with musk and sensual cashmere wood. With a tantalizing floral-fruity signature, the Incanto Bloom woman adorns herself with flowers—passionately, like an addiction.